EMOTIONAL DRIVING

ROAD SAFETY CREATED BY AND FOR PEOPLE

WHAT IS EMOTIONAL DRIVING

Emotional Driving is the road safety concept created by Gonvarri and that, through positive messages, motivates us to drive safer. Employees and experts on road safety shared their experiences in the book “Reflections for an optimistic understanding on road safety”. Emotional Driving also has a web series composed by four journeys, physical and emotional, with four of the protagonists from the book . They are overcoming stories with a positive vision that raise awareness in a different way.

9


FACTORIES

20


TESTIMONIES

+2,000


PARTICIPANTS

91%


BRAND RECOGNITION

1,281


MESSAGES

3


CHALLENGES

10


MILLION DRIVERS

+40%


INTERACTIONS

9.1


SATISFACTION LEVEL

FOR MORE INFO

If you would like more information about the project, please visit our website at:

www.emotionaldriving.com